gelmis gecmis en iyi sitcom seinfeld in tanimlamasi icin kullanilan sozdur. hicbirsey hakkında olan dizidir bu seinfeld bu kavrami seinfeld in the pitch adlı bolumunde jerry ve george un kafede otururkenki dialogları muhtesem ötesidir.
george: why don`t they have salsa on the table?
jerry: what do you need salsa for?
george: salsa is now the number one condiment in america.
jerry: you know why? because people like to say "salsa." "excuse me, do you have salsa?" "we need more salsa." "where is the salsa? no salsa?"
george: you know it must be impossible for a spanish person to order seltzer and not get salsa. (angry)"i wanted seltzer, not salsa."
jerry: "don`t you know the difference between seltzer and salsa?? you have the seltezer after the salsa!"
george: see, this should be a show. this is the show.
jerry: what?
george: this. just talking.
jerry: (dismissing) yeah, right.
george: i`m really serious. i think that`s a good idea.
jerry: just talking? well what`s the show about?
george: it`s about nothing.
jerry: no story?
george: no forget the story.
jerry: you`ve got to have a story.
george: who says you gotta have a story? remember when we were waiting for, for that table in that chinese restaurant that time? that could be a tv show.
jerry: and who is on the show? who are the characters?
george: i could be a character.
jerry: you?
george: yeah. you could base a character on me.
jerry: so, on the show, there`s a character named george costanza?
george: yeah. there`s something wrong with that? i`m a character. people are always saying to me, "you know you`re a quite a character."
jerry: and who else is on the show?
george: elaine could be a character. kramer..
jerry: now he`s a character. (pause) so everybody i know is a character on the show.
george: right.
jerry: and it`s about nothing?
george: absolutely nothing.
jerry: so you`re saying, i go in to nbc, and tell them i got this idea for a show about nothing.
george: we go into nbc.
jerry: "we"? since when are you a writer?
george: (scoffs) writer. we`re talking about a sit-com.
jerry: you want to go with me to nbc?
george: yeah. i think we really go something here.
jerry: what do we got?
george: an idea.
jerry: what idea?
george: an idea for the show.
jerry: i still don`t know what the idea is.
george: it`s about nothing.
jerry: right.
george: everybody`s doing something, we`ll do nothing.
jerry: so, we go into nbc, we tell them we`ve got an idea for a show about nothing.
george: exactly.
jerry: they say, "what`s your show about?" i say, "nothing."
george: there you go.
(a moment passes)
jerry: (nodding) i think you may have something there